The first time I heard the term “white paper” I was thinking: “Is this another boring thing?” Then I realized that it actually is a really powerful marketing tool. When I heard the term white papers a few more times I really started to realize how you can use this and that you definitely should add this as a huge marketing tool.
A white paper is a document (normally a PDF file) that will inform/teach people a particular topic or issue. These days, 
white papers is being used by many at the web2.0 and you can in a white paper cover whatever you like to cover. The difference between a white paper and an ebook is that you normally doesn’t sell white papers. You sell ebooks.
Generally a white paper is download-able from a blog/site in PDF format. The only “payment (call it whatever you like)” is the name and email the potential customer is giving you in return of a free document. Just because you aren’t selling a white paper, doesn’t mean you can’t earn on a white paper. It definitely is a powerful marketing tool, which you definitely shouldn’t miss.
White papers can help you build your list and get the influence to make people buy other of your products, it will definitely increase your credibility. It will create backlinks and traffic back to your site.
To give your white paper the most effect you need to educate the public that want to read the white paper. This will help your reputation and set you in a position as an expert in your niche/market. The white papers that has most success is the informal white papers, because people actually can use this white paper.
The simplest question you can ask yourself to determine if you have a successful topic is: “Does this topic provide a solution to a problem?” If the answer is yes, then you should keep doing what you do.
Brand yourself on every single page,You should not place an enormous logo or link on each page. You need to have a location at every page in the white paper, where people can identify you as the source for the knowledge. Whether it’s a link at the top of the page, or next to the page numbers.
Vreate backlinks in the white paper. Be sure to make places where you are pointing straight to your blog/site, to make some traffic in the white paper. Just keep it relevant.
Enjoy rest of your day!
I am totally kicking myself for not starting with this sooner.
The best time to start building a list is the minute you have the domain and business in mind.
In the beginning you can even offer one as a taste of things to come on a squeeze page rather than setting up useless, static “Coming Soon” pages.
Bronson´s last blog ..SEO Ranking Factors for 2009
Yeah – Well I started building my list when I started this blog – and it really has been cool.
Lots of subscribers – I think most of them because of my report.
Also that with the coming soon – I haven’t thought about that actually – great point. Then you’ll also be able to do subscribe and then tell your upcoming readers when the blog/business page is ready.
Have an awesome day!
daneblogger.com has become a favorite sunday point for me
Hello, I'm Mikkel Juhl, young blogger. I started blogging in 2007, let's say that I've been around for a while. I'm 14 years old, I have a passion for email marketing, internet marketing, social media and Twitter!
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