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What is the Real Difference Between Ebooks and Reports

By Mikkel Juhl On December 6, 2009 Under Blog Marketing

Yesterday, I discussed with a friend of mine, what the real difference between a report and an ebook is, many actually doesn’t realize the difference. I think everybody should know the difference, to be able to outline what you want to write. So when you have read this blog post, you should be able to see the difference between a ebook and a simple report.

Well, let’s start with reports.

Reports:

A report goes over different methods and briefly tells you about the effectiveness of each of the mentioned methods, a report is usually 30 pages or less, if more people will refer it as an ebook.

Some people, like to create a free report as a snippet for their ebook (to get some mention and a part of the marketing.)

To be clear the reports give you the basic knowledge of the topic. The ebooks teaches you how to use the basic knowledge.

So the reports often is focused on one specific subject only and it discuss it in all the way to the end of the reports.

Ebooks:

Ebooks is focused on a particular subject, but approach it from different angles and cover a much wider variety of things about the topic through the different chapters. The most reports I’ve read do not include chapters and are quite “essay-alike” (straight-forward-text).

Ebooks generally contains much more information than a report, the problem almost every reports will run into is not delivering much information on how to implement the methods. That’s why you should use a report to market your new ebook which is for sale. Then give them a bit of advertiser in the free report.

The ebooks are normally more worth because everybody can use them and describes how to do something, but in the end it depends on the value of the report and ebook.

So What to Choose?

It really depends on what you want to do with it. What you want your outcomes to be.

If you want to make money using this, you might want to create both. Use the report as a prelaunch which is for free download (should be high quality as hell!) in that way people will subscribe to your newsletter and you can post whenever the product you are going to sell, is going online, you will be able to mail the people who have downloaded the report.

But if you just want to build a stable readership you might just want to create a report and then create a list, of the people who download the report, if the report is good then you will be able to mail them whenever you want. If you have a blog post you want to promote or so.

So it really depends on what you want to do.


6 comments - add yours

Bloggeri @ Blog Guide

December 6, 2009 at 17:15

Thanks for the concept clarification. I have not before thought of the subject that much, but I can safely agree with you on the fact that an ebook covers more thoroughly the subject. Report is a shorter summary and presents more of the outcomes.
Bloggeri @ Blog Guide´s last blog ..Writer’s Mindset – Think and Write Better

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Mikkel Juhl
Follow Me On Twitter

December 6, 2009 at 17:23

Yep, but I think it was great to outline what the real difference was.

Anyway, hope it was helpful, though.

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Shirley
Follow Me On Twitter

December 10, 2009 at 00:01

Nice explanation of the two terms, Mikkel. I agree with you on them. But I still think that both of them can be offered free for download on a blog. I didn’t know you would do a post about it after our chat :) . Nice! :)
Shirley´s last blog ..Discussion: Does One’s Blogging Platform Determine The Success Of One’s Blog?

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