The Power of Social Proof in 4 Simple Steps

Social Proof, also knows as informational social influence is techniques you can use to increase your influence on human behavoir. So you can make people buy, click, follow you, etc., they would not have done if you haven’t showed them some stuff.

When you have the influence to make people buy, you should use it. I have some techniques ready for you to get more influence using informational social influence (social proof).

1. Get testimonials from customers

This is a great method, I know a guy who is selling a Twitter course called Twitter Influence. He had a great sales page and everything was fine, but he had no testimonials, no text testimonials, no audio testimonials and finally no video testimonials. He have had some sales, but it really helped when he added some video testimonials. The videos were from people who liked his product, and talked about its niceness

After he added those videos he tripled his sales and this is a technique, that is really useful. I doesn’t have to videos all the way through, maybe audio and just text, but be sure to make them add a picture.

2. Recommendations from Experts

This is a big difference from the testimonial. It might just be a sentence from an expert/guru in your niche. If you are in the make money with blogging niche the sentence could be something like this:

Full-time blogger: John Chow
”Mikkel Juhl’s book truly is a great book, it is the best guid I have found on creating a top blog from scratch.”

That is a great example of a sentence from an expert in a niche, who is recommending a book.
(Keep in mind, that this phrase was one I created and have nothing to do with John Chow)

So this gives you influence. That shows that you really have great content to give away, even the experts are recommending it. This gives social proof!

3. Pictures taken with Gurus/Famous people

If you are a blogger and do have a picture of Darren Rowse and you, really will give you influence. If I had a picture of me and Darren Rowse I will put it on my blog immediately, I might want to write a blog post about how I met him.

I would definitely make a headline on my about page ”The experts I have met in real life” and post all the pictures of me and famous bloggers.

4. Comments, Feed  counts, Page views, Twitter Followers, Moneys Earned

This is probably the method that can give you the most influence, if you have some of these things:

• A high feed count (above 500 at least)
• Many comments, people will see you as (above 50 at least)
• Show the number of how many times your product have been downloaded (at least 500)
• A big follower count on Twitter (at least 5,000 followers)

Every one of these numbers should be big, maybe bigger than those I have added to it right now, the bigger numbers, the more influence you have. So that is how it works, the bigger, the more influence you will receive.