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Do You Know How Often Your Readers Want You to Post?

By Mikkel Juhl On March 8, 2010 Under General

Have you ever asked yourself this question: “How often should I post?”

You probably have, maybe you came to the right conclusion, maybe you didn’t. In this post we are going to get through a couple of points which could change your way of writing blog posts and how many.

Quality over Quantity

Would you rather read 70 short and very bad articles each week, from a blog or 7 kick-ass articles each week?

Now not everybody can produce 7 kick-ass articles each week, and some articles are better than others.

In general you should find a balance where you feel you can provide value to people and still produce more than 3 articles each week. The length of the post doesn’t matter, but don’t publish an unfinished article. You need to get every single point written, before you hit publish.

You just need to think of it, how you would like yourself to have it. If you can publish 14 kick-ass articles each week, I think that you should stay with a maximum of 7-9 articles each week. Of course depending on your niche, but in most niches 7-9 kick ass articles will be just fine.

If you can produce those 14 kick-ass articles then I recommend you to write 4 guest posts each week and then schedule some of next week’s articles. If you are capable of doing that, you really are cool. I should be the first to admit, that I can’t do that.

I am not creative enough to come up with 14 different topics, maybe if I tried I could, but then I would easily get burned out, but again, if you can do that, then go for it. To publish 4 guest articles each week, really is powerful. You will be able to get something from those articles, you send to the blog owners.

So try to find a balance where you will not get burned out, or where the quality of what you write will drop. I think 6-8 posts is just fine. That is how I am writing, weekly.

It’s Up To You

That’s the truth. You decide how many times you want to post each week. The more frequent you post the better it is for building traffic and a better Google Rank, but what do readers really want?

Nobody can read 1000 words everyday if it is boring posts, if your posts are good then publish 1000 word articles each day, but you will at some point find it hard if readers skip your blog posts, because you simply post to many articles.

So finding the balance between you and your readers is probably what you need to do. You can try and explore what other people in your niche are doing. How frequent do they post to their blog?

Do you think by slowing a bit, down they would get more comments? Or do they need to post more frequent?

There is no exact “formula” you can rely on, it is completely different from every niche. Some niches just want loads of information, news etc (like the tech niche), while other niches are aiming for more story telling and so on – more experience based than news based.

So it depends on your niche, how often you should post.


12 comments - add yours

Tom | Build That List
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February 8, 2010 at 14:18

Yea, it really depends on what type of blog you have. If you have a news blog, then maybe you will have 20 or so short posts – and that is what people want.
Tom | Build That List´s last blog ..Do I Need My Own Product Before I Start List Building?

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Simon | Profit Duck
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February 8, 2010 at 16:28

I find it very hard to keep up with posting, I try to go for quality, so 3 posts a week, but even that’s a struggle most weeks.

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Mikkel Juhl
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February 8, 2010 at 17:02

@Simon I just think you need to keep the quality in the posts, so if you only have the energy for writing 2 kick-ass articles then stay with 2, instead of 3.

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Simon | Profit Duck
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February 8, 2010 at 18:48

I agree, and I will try to do that this week coming. I’m also looking at writing the articles a bit longer, so that I can get them better quality and not have to post as often.

Thanks for the advice :)

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Keith
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February 8, 2010 at 21:19

I try to post everyday, mainly for consistency, and sometimes I will post more than once a day if I am in a creative mood.

I try to keep my articles around 500-600 words because I know most people are not into reading 1000+ word articles, I prefer to break those up into a series of posts (many reasons for that)

Sometimes I do post “filler” on my site, like a funny youtube video or something, just to keep posts going on a daily basis.
Keith´s last blog ..Do-Follow Forum Just For Bloggers

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Mikkel Juhl
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February 8, 2010 at 23:29

Yeah, the “filler” posts are good just at giving you some content. On days you are inproductive. Everybody have those days.
Mikkel Juhl´s last blog ..How Often Should You Post?

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Derek Jensen
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@Mikkel Juhl, I would say that my filler posts are the polls I often do which are usually on a day that I have already posted an article and received some sort of response.

Early on I am trying to come up with as many posts as possible to flood my archives. This way I can come back and see if I can expand on any article. Basically, I just write about all of my ideas at first so their is high quantity, but still need to keep in mind that they cannot be totally poor quality.
Derek Jensen’s last blog ..How Willing are You To Try Something New?

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Brian Inman
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February 10, 2010 at 09:01

I prefer writing just one article a day. If I feel like I may have a surplus of ideas for the week I just post some on Ezine.

I have debated with myself even on one a day. Would it be better to let people savor a topic for two days? This might increase comments, but also could backfire if people visit the next day, and see the same post.
Brian Inman’s last blog ..Putting Your Own Spin On Your Gaming Blog Articles

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TheInfoPreneur
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February 11, 2010 at 08:07

Hi Mikkel,

Good question, I tend to write a lot of content, in fact I’m going to write my 200th post tonight and am a firm believer it’s the main reason I am where I am now.

Does it matter, erm… not really I don’t think, like keith said some don’t like reading huge essays like the sort Steve Pavilina puts out, but for me and my site it works a treat.

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James
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March 8, 2010 at 23:42

Hi Mikkel,

There are so many things that come into play here. The main one is time. I am spending an hour per day at the moment on content. So a post per day is ideal, but if you do that everyday, you can run out of steam.

I am writing one a day to focus on building my traffic, networking is a huge component as well.

I love this blog post.

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