Why Only Some People Make Money With Their Blogs
By Mikkel Juhl On April 1, 2010
Under Blog Marketing
When you just start a blog you will find it hard to promote your content, you will probably find that you need more articles to promote, or just you don’t feel like sending people to a blog with only 7 articles.
I also find it easier to promote good content, because it is something I know that other people will like. So if I have an article, which I in particular doesn’t like that much, I don’t promote it that much, if I even promote it.
So when you have enough content (at least 20 articles) and good content you can start promoting your blog like hell. Of course you should promote the blog in its early days, though I think that you should wait a bit, till you have lots of pillar articles(how to write good content link) to serve your readers with. I would wait just a bit till I start promoting the blog off like crazy.
It’s so Hard to Promote My Content
Okay? You think so? Then I really don’t think that this is a place for you. You know, before the web 2.0, it was much harder.
Blog promotion is now just something you do 10 minutes each day, tweet a couple of times, add it to Digg etc.
Before web2.0, you had to do link exchanges and then do some offline marketing, do you think that’s an easy way to promote a website? I wouldn’t recommend link exchanges, as they doesn’t give you anything at all.
The offline promotion is something you should keep doing though.
How to Promote Your Blog
There are lots of ways to promote your blog. Though there is 3 ways in general.
1. Buy traffic
I haven’t tried and I really don’t reckon that this is a good way to get traffic, because over 50% probably wouldn’t be quality traffic. It’s not good for blogs, though I think that if you need people to do a certain action, then it’d be good. (like subscribe to your email list and then offer them a free ebook.)
2. SEO
Optimize for Google, it takes some time, although it is worth it. Google can bring you in quite a lot of traffic, if the SEO is done right. You just need to consider whether you want to spend the time learning how to do a great job with your blog’s SEO (or whether you want to spend the money on a SEO expert, who probably will be overpaid, just saying)
3. Create Something That Gets Attention
This is stuff that goes viral, you will get traffic from SM(social media) sites, other blogs and stuff like that.
You can create a free report, free videos or something like that, they will be shared throughout cyberspace. Though this takes some time, and it isn’t bad to have some “contacts.”
What You Really Need
You need to establish relationships with your readers. If you get loyal readers, who trust you – they will promote your stuff. Fans will also promote your stuff.
I think the true key in our time, with the web 2.0, is that it is possible to run a two-way conversation. It helps us building a relationship with our readers, which is one of the most important things when blogging and tweeting – etc.