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Why Only Some People Make Money With Their Blogs

By Mikkel Juhl On April 1, 2010 Under Blog Marketing

When you just start a blog you will find it hard to promote your content, you will probably find that you need more articles to promote, or just you don’t feel like sending people to a blog with only 7 articles.

I also find it easier to promote good content, because it is something I know that other people will like. So if I have an article, which I in particular doesn’t like that much, I don’t promote it that much, if I even promote it.

So when you have enough content (at least 20 articles) and good content you can start promoting your blog like hell. Of course you should promote the blog in its early days, though I think that you should wait a bit, till you have lots of pillar articles(how to write good content link) to serve your readers with. I would wait just a bit till I start promoting the blog off like crazy.

It’s so Hard to Promote My Content

Okay? You think so? Then I really don’t think that this is a place for you. You know, before the web 2.0, it was much harder.

Blog promotion is now just something you do 10 minutes each day, tweet a couple of times, add it to Digg etc.

Before web2.0, you had to do link exchanges and then do some offline marketing, do you think that’s an easy way to promote a website? I wouldn’t recommend link exchanges, as they doesn’t give you anything at all.

The offline promotion is something you should keep doing though.

How to Promote Your Blog

There are lots of ways to promote your blog. Though there is 3 ways in general.

1. Buy traffic

I haven’t tried and I really don’t reckon that this is a good way to get traffic, because over 50% probably wouldn’t be quality traffic. It’s not good for blogs, though I think that if you need people to do a certain action, then it’d be good. (like subscribe to your email list and then offer them a free ebook.)

2. SEO

Optimize for Google, it takes some time, although it is worth it. Google can bring you in quite a lot of traffic, if the SEO is done right. You just need to consider whether you want to spend the time learning how to do a great job with your blog’s SEO (or whether you want to spend the money on a SEO expert, who probably will be overpaid, just saying)

3. Create Something That Gets Attention

This is stuff that goes viral, you will get traffic from SM(social media) sites, other blogs and stuff like that.

You can create a free report, free videos or something like that, they will be shared throughout cyberspace. Though this takes some time, and it isn’t bad to have some “contacts.”

What You Really Need

You need to establish relationships with your readers. If you get loyal readers, who trust you – they will promote your stuff. Fans will also promote your stuff.

I think the true key in our time, with the web 2.0, is that it is possible to run a two-way conversation. It helps us building a relationship with our readers, which is one of the most important things when blogging and tweeting – etc.


10 comments - add yours

Henrik Blunck

April 1, 2010 at 22:18

You’re quite right. Web 2.0 has made it a lot easier.

But there’s one extra ingredient you forgot to mention. Signatures in forums. That has worked excellently.

The point about videos can be somewhat tedious, however. When you look at the number of views, even for good videos, there is a tendency to disappear in the crowd of other people’s videos. We all know that. Sometimes it takes weeks to get 1.000 views whereas others get thousands of views within only hours.

I look forward to getting the video thing JUST RIGHT, and some day I will get that result.

Happy Easter. :-)
.-= Henrik Blunck’s last blog ..Simplify Your Life =-.

Reply to this comment

Mikkel Juhl

April 1, 2010 at 22:55

Yeah, you’re right.

I forgot the forum signature..

And yeah, there is created so many videos, so your video will probably be forgotten the second after watching.

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Melvin

April 2, 2010 at 06:25

Its so true. Most people cannot make money because they lack the traffic, first and foremost. The challenge has always been getting traffic and unless people can get pass that, its really hard to go on to the next step,w/c is monetization.
.-= Melvin’s last blog ..April Fools Pranks, Are you one of those fools? =-.

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If a person really wants to make money with their blog, they will need to treat it like a business. Create short, medium and long-term plans with daily tasks and strategies. Set goals, monitor progress, make changes and build relationships with others online.

Having a business mindset while enjoying what you do is a surefire way to be a success online. Most persons don’t have that.
.-= Robyn from Sam’s Web Guide’s last blog ..The Art of Community Optimization – Maximize Your Blog’s Potential =-.

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KS Chen

April 2, 2010 at 11:09

Hi Mikkel! Another great ost from you. You are right! If we really wish to make money with blogging, promotion is the must step we need to do everyday to drive a great amount of traffic to our blog. In my opinion, keyword research is important to rank well in search engine. Without keyword research, our blog is difficult to get exposure to others. Thanks for your sharing Mikkel! :)
.-= KS Chen’s last blog ..Win the Prizes for SEO =-.

Reply to this comment

Dave

April 25, 2010 at 13:48

If a person really wants to make money with their blog, they will need to treat it like a business. Create short, medium and long-term plans with daily tasks and strategies. Set goals, monitor progress, make changes and build relationships with others online.

Having a business mindset while enjoying what you do is a surefire way to be a success online. Most persons don’t have that.
.-= Robyn from Sam’s Web Guide’s last blog ..The Art of Community Optimization – Maximize Your Blog’s Potential =-.

Reply to this comment

Ian

April 26, 2010 at 14:16

[...] This post was mentioned on Twitter by Mikkel Juhl. Mikkel Juhl said: RT @daneblogger Why Only Some People Make Money With Their Blogs – DaneBlogger http://bit.ly/d4maj9 [...]

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Tony

April 27, 2010 at 08:14

Hi Mikkel! Another great ost from you. You are right! If we really wish to make money with blogging, promotion is the must step we need to do everyday to drive a great amount of traffic to our blog. In my opinion, keyword research is important to rank well in search engine. Without keyword research, our blog is difficult to get exposure to others. Thanks for your sharing Mikkel! :)
.-= KS Chen’s last blog ..Win the Prizes for SEO =-.

Reply to this comment

Penge

August 11, 2010 at 13:06

Hey great blog

Have seen one seo expert who are really great, and several other who dont know what they where doing.
So watch out before chosing and seo expert and get your research done.

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