[List Building Series - 4] Why You Need a List

Posted by Mikkel Juhl on Oct 7, 2009 in General | 0 comments

Internet marketing is different from running an offline business (but you should threat your online business as a online business). When you own an offline store, you will talk to customers face-to-face. When you keep seeing the customers face-to-face you will get to know them. Their likes, dislikes etc. That is the normal process of building a relationships with customers.

This process is similiar to dating.

When you build an opt-in list is similar, but it is done in quite different way. Internet marketing has a new way of creating relationships. Well not a new, just another way of working out relationships.

There is lots of ways to build an opt-in list. The far easiest way to do this by giving a free offer to a potential customer, in exchange of their email and fire name. That is all.

Another method to building a list through the offer of a newsletter or ezine. A newsletter owner usually offers a free subscription so that he can provide the customer with valuable information regarding the topics he writes about.

Have you ever gone shopping with a certain product in mind? Usually when you enter a store, an employee will eventually greet you with an offer to help you look for something. You have more than likely brushed them aside with a comment that you are only looking around.

When you focus on the customer’s needs, you will learn an essential piece of making money online. When you build your list you need to build a relationship with each customer. They will tell you what they want. In essence, they are helping you build your product. Then they will buy your product.

Build List + Create Product to Meet Needs of List = Products Sold to List

You need a list because that is a great way to build relationships.

Missed lasts lessons? Watch the list building lessons here.