How Interaction Made My Blog Better
By Mikkel Juhl On February 27, 2010
Under Build Your Blog
When it comes to the blogosphere, content is king – or at least that is what they told you. I have another perspective on it. I think that relationships is king. It is quite easy to establish a solid readership, where everyone is commenting, tweeting and so on. It just takes time.
The thing while you may have lots of people reading your blog but you aren’t really interacting with anyone of them. If you actually try to interact with people who is commenting or just reading your blog, they will feel much more welcome and probably more likely to stay on your blog for a longer time.
Interaction Through Blogging Alliances
If you read this blog everyday, you would know what a blogging alliance is, to be short it is just a community of bloggers, you connect and stuff like that.
“Everyone thought Batman could beat the Green Hornet, because Batman had all those gadgets. But the Green Hornet won because he had Kato.” – Carrie Bradshaw (from Sex and The City)
If we look at this quote and believe what it says, it generally says “two bloggers working together will be much likelier to succeed, than if you only were one blogger.”
It is easier to build a blogging alliance than it sounds, almost everyone likes to connect and talk with other people. Especially bloggers, they love to connect. While you aren’t just connecting inside these blogging alliances, you are helping each other. Not by commenting, not by guest posting, not by sharing social traffic. Simply by trying to improve each other’s blog, with critique.
You can set up an alliance which do all the stuff mention above, but the only one you will fool is yourself. If you say to yourself: “Wow! I actually have an average of 10 retweets of my post.”
Of course I could do that as well, but if you are 9 people in this alliance and retweeting each other’s stuff then it is easy to get 10 retweets, in average for those posts.
What you really should do is share the link to your latest post. Ask them, what can I do better in this particular post? That would be much better, you get critiqued by the fellow members. They have to tell you, what they think honestly. In that way you will be able to improve your blog.
By the time you will improve and people will actually retweet your stuff because it is great. I don’t say that as a blogging alliance you shouldn’t retweet, comment and all that – but only if you feel inspired to do so.
This is a way to connect with the other bloggers in your niche, you will have something to discuss, really build a friendship that way.
Interaction Through Social Media (Meeting Potential Readers)
If you are in a non-techie industry people will not have other blogs, maybe not on Twitter, maybe not even on Facebook. At least not every single person would be on those sites.
However I am quite sure that some of them are, if you are on Twitter you will be able to interact with them in that way.
You could use TweetDeck (or something similar) do a Twitter search for your niche and whenever they talk about your niche, it will pop up. If they ask a question you could answer it in that way, you could just chat with them about this subject.
You can use Facebook, create a group about your niche and in that way start to interact with people who loves to do the same thing as you do.
Interaction is One Key, But Only One
Interaction with readers and potential readers takes time, but it will pay off, no doubt.
If you are polite and interact with your blog’s potential readers, you certainly have increased the chances of them to read your blog. It can be hard to interact with the people in your niche, if there isn’t many of them on Twitter or Facebook, but I will guarantee that there will be a couple of them on these social media sites.
It isn’t hopeless for you to start communicating with your niche. You can work together in blogging alliances with the other bloggers in your niche. You can interact with many of your potential and readers on Twitter.
I have truly improved my blog by doing this. I have interacted with other bloggers in my niche and with potential readers and I really think it have helped me a lot, I build my community around interaction and you should do so too.
Interaction will give you one key and you will get closer to success. Unfortunately you need more than just one key to succeed.