How to Measure Your Blog’s SEO Standing

If you can see facts about your blog, it will be easier to see if all your SEO work is wasted, or if it is worth the time it takes.

Check Your Rankings

You can easily check your rankings by searching on a keywords phrase or just a specific keyword in Google. This process can easily be confusing if you have lots of keywords. You can of course get a program to do all this.

Rank Checker

There’s a free plugin made for the browser Firefox (which in my opinion is the best browser ever made). This plugin is called “Rank Checker”. Rank Checker can check your rankings for lots of search phrases and in search engines like Google, Yahoo! and Bing.

How to Install Rank Checker

1. 1. Open Firefox, if you don’t use Firefox you need to download it. It can be downloaded from here: http://firefox.com/
2. Go to http://tools.seobook.com/firefox/rank-checker/ and click on Download Now
3. An install windows will appear on the screen, when it comes you should click “Install Now” and then restart Firefox.

How to Use Rank Checker

Open Rank Checker’s settings by choosing Functions -> Rank Checker -> Options

Set Rank Checker to check the rankings of all your rankings in Google.com (unless you do not blog in English)

Start Rank Checker by choosing Functions -> Rank Checker -> Run

Google Analytics

To measure the power of your optimization work you have to use a great web-analysis tool to your blog. Der is lots of tools to do this, every single tool has its benefits to measure the power.

Well the most widely tool is Google Analytics. Google Analytics is free, and it is getting improved all the time and it is presenting all the important facts in a great visual way.

Access Google Analytics

1. Go to http://google.com/analytics/
2. Click on the blue button to your right.
3. If you already have a Google account (AdWords, AdSense, GMail or any other) you can use the mail and password from that. If you do not have a Google account you can create one by clicking on the link
4. Log in to Analytics with your Google account informations.
5. Click on the blue button (again).
6. Write your informations, and click the agree check-button.
7. Copy the track-code to your header in you theme (in WordPress it is: Appearance -> Editor -> header.php

Quick View of The Possibilities With Google Analytics

When you opens reports for a webpage profile in Google Analytics you will see the Dashboard. This is just lots of facts for the chosen period.

You can easily get the visitors count showed, you can choose if it should be referral, search traffic or direct traffic. You can also see the bouncerate. These numbers is the percentage of people who are leaving your pages again. Unless the visitors has clicked on something.

The average time usage on a blog is interesting relative to SEO. A high average on a blog is usually a sign that it is great content you provide your readers with.

Increase Sales by Setting up Goals

If you are setting up goals in Google Analytics you will be able to set the converting-rate for actions on specific things. You can see how many choose not to buy in a buying process. If you set up a goal will you be able to check the converting-rate for:

• Newsletter Subscribers
• Sales
• Creations of Accounts
• Downloads

How You Can Set Up Goals

1. When you are on the Dashboard you click on Edit, right under the bounce rate.
2. Click on Edit Goal One
3. Fill out the URL, chosen step, goal value and activate the goal.

You can easily improve your blog, much more with Google’s “Website Optimizer”. You can create split tests, for your landing pages, see which pages that creates the best converting rate. You can go to the Website Optimizer, using this link:

https://www.google.com/accounts/Serv…bsiteoptimizer