How Article Marketing Can Benefit Your Blog

Article marketing has been around for awhile, still not many people are using it properly. Article marketing is a type of advertising for businesses (in this case blogs), the articles are made available for publication, typically on a article directory.

Every single article contains a “bio text” which includes a references and blog address. Your articles has to be well written, because if they aren’t then they will not be distributed on another page. A well written article will also have the potential of increasing your credibility level.

History of Article Marketing

Some people think that article marketing, is a quite new phenomenon, it isn’t. It was used long before Internet marketing was a big thing. It is actually used offline as well. A local business could provide useful content to a newspaper free of charge and in return the newspaper have to put the business owner’s contact detail on it.

Online Article Marketing

Now Internet marketing, is quite hip (think it’s first time I am using that word ) article marketing has moved the way to be an online resource as well as offline resource.

Online it is more powerful, (when we’re talking about blog promotion) a local newspaper commercial wouldn’t do so much for you? Would it?

Online article marketing has taken over the world. Maybe not, but it’s close.

The website where a author (blogger) can publish their article, is called an article directory. An example of a article directory could be Ezine Articles, it is big but a good page rank. The reason why an article directory can keep it up, is because they get new content every day (which Google love) and that means traffic.

Which means that people are more likely to place their ad on the article directory’s site. It is quite a win-win situation. Nowadays articles whom are submitted to article directories are keyword optimized to target a particular niche, which means there’s lots of bullshit out there.

Many marketers love this way of building backlinks, somebody really benefit from it, they have submitted over 1000 articles, which is a lot, that is also a quite big bunch of backlinks.

Web 2.0

Article marketing has been much more popular as we get new sites all the time, this also means that the quality of these articles are really low, which actually gives us no reason for using them on our own site.

So this “sudden” popularity of article marketing, really has been bad for it.

When we are talking about web 2.0 I would like to mention the pages called “HubPages” and “Squidoo” they rank really good on Google, if you write some good content and point back to your blog then you really can get some good traffic and establish a readership in that way.

To use Squidoo is really a good way of distributing your articles, as this service really rank good.

Conclusion

It is hard to stand out from the crowd when we are talking about article marketing, because of the big popularity. But when you are publishing them, please make them absolutely stunning!

You need to make them really good, to give you more than a backlink.