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How to Guest Post the Tactical Way

By Mikkel Juhl On February 3, 2010 Under Guestposts

I have talked a bit about guest posting before, in this post we are going to talk about how you can write guest posts a tactical way. Let’s jump right to the meat.

You are writing guest posts to get known, to get traffic, to get readers. Just to get more popularity. I know that guest posting is a so good tool when you are trying to build your audience. It can build up traffic, credibility.

I think you should try to publish as many guest posts as you can. Just be sure not to burn out, you should always know your limits. If you are comfortable writing 1 blog post each day, then do that. If you like 1 post every second day, then go for that.

The thing is that you shouldn’t write too much, so eventually later on you will burn out. The first priority should be your blog and marketing your blog that is definitely #1. Then you can when you have written today’s blog post, then you can go for the guest post or anything else after that.

Remember content is what drives a blog.

This was a bit of a sidetrack, but I just wanted to make sure you shouldn’t go out and market your blog, without writing the content. So when you have written your blog post then write the guest post.

When Writing a Blog Post

The first thing when writing a guest post is: you should look at the blog you are about to guest post on, look at his content. How long is it, what are the topics (then you know what fits his readers) and then try to “copy” those thing.

When you do that, you should write an article that fits the blog, it should definitely be quality. Give away your best articles, that is what you should do when you write a guest post. Quality, quality and quality.

So the only thing is not the post. You need a bioline. These are important, that is the lines where your blog link is. It should be an appealing and descriptive text of you and your blog. Much like an elevator pitch.

It might be a good idea to talk with the guy, before submitting the post. Talk to him and ask if it is okay if you send him an guest article? And if he says, yeah sure. Cool then you’re in his little club. After some hours when you have written the post, give it to him. Be sure you have proof  read it. It really is important. That everything is good here.

The Day After the Blog Post

Now this is when we start getting more tactical. You already know the kind of stuff he is producing, what kind of content.

The last cause, “what kind of content” is important.

Because after you published the article, people will stream on to your blog and they will read more of your content because they liked it so much.

And you want to satisfy them, they want some good content. Therefore you do need your next blog article to consist of nothing but quality. The same way that your guest post was. Not only the quality way, but also the “kind of content” alike. So they if his content is quite techy, then your next blog post should also be techy.

Then people will subscribe, the days after the blog post you should keep doing this a few days after. Then you will be able to gain some readers from that guest post, instead of just traffic for a couple of days.

Take care, just study the audience you are about to post for, before posting.

This reminds me of, do you want to contribute on DaneBlogger?


12 comments - add yours

Steven | The Emotion Machine

February 3, 2010 at 16:21

I guest posted once on PositivelyPresent.com and it brought a good amount of traffic to my site. I definitely agree with your points about molding your content a bit like the site you are writing for, but at the same time keeping your content similar to what you offer on your own blog. I guess you could say it is a bit of a balancing act.

Thanks for the advice!
Steven | The Emotion Machine´s last blog ..Mindful Risk-Taking: In Life And In Business

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Henrik Blunck

February 3, 2010 at 23:41

You might want to update your Live Show Schedule in the right hand side menu. :-)

You’re very right. Guest blogging can work excellently to drive more traffic to your sites, and your points are good. It’s so true that QUALITY is the key to success when blogging.

Keep up the good work.
Henrik Blunck´s last blog ..Good Moral Standards

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Tom | Build That List
Follow Me On Twitter

February 4, 2010 at 01:35

I love you thought about making sure you have a quality follow-up article. I have visited blogs through a lot of guest posts on problogger – but I never return. Because although their article on ProBlogger sparked my interest, when I visited their blog I found nothing that excited me.
Tom | Build That List´s last blog ..Do I Need My Own Product Before I Start List Building?

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Mikkel Juhl
Follow Me On Twitter

February 4, 2010 at 08:05

So true Tom, I really agree there!

Take care everyone!

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Dennis Edell

February 4, 2010 at 22:43

Match your own to the guest post you wrote…I like it!
Dennis Edell´s last blog ..Welcome Aboard Part 2! All The Info You’ve Been Waiting For…

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Simon
Follow Me On Twitter

February 5, 2010 at 11:37

Great advice, I’ve been trying to look for websites I can guest post on to build some more traffic.

I agree with everything you say, you need to have good posts on your site, as good as the guest post if you want to keep the traffic.

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Mikkel Juhl
Follow Me On Twitter

February 5, 2010 at 19:23

Great.
Yeah, you really need to deliver more than you did, before.

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Arun Basil Lal
Follow Me On Twitter

February 6, 2010 at 08:12

When you write the bio line, I think it will work better if you link to one of your popular posts instead of just the homepage.

Last time I wrote a guest post, I created a welcome page, and it worked quite well :)
Arun Basil Lal´s last blog ..Bandwidth Monitoring Tool for Windows Vista and Seven

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Mikkel Juhl
Follow Me On Twitter

February 6, 2010 at 16:59

The welcome page, haven’t seen that before. I think it is a good idea, tbh.

Thanks for sharing.

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Jessy Troy

February 6, 2010 at 20:11

That’s a good guidelines. The best advice I’ve ever had about guest blogging “Don’t go for links. Think about other benefits like reputation, new subscribers, valuable connections”. Therefore I’ve always tried to submit my best content.

As far as guest blogging is concerned, here’s a great site I’ve had much luck with: http://myblogguest.com/ That’s a community of guest bloggers. You can find plenty of great blogs there accepting guest posts as well as authors willing to guest post.
Jessy Troy´s last blog ..Recycled Magazine Paper Hotpad

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