Do Not Give Away Too Much in Sales Letters

Posted by Mikkel Juhl on Jan 13, 2010 in General | 3 comments

I bet you have read a sales letter, haven’t you? When the sales letter you read, is good. You feel like you really want to buy all these products this guy/girl is offering. I know the feeling myself. Sometimes when I have some money and find a product, I read the sales page and even wanna buy the product more.

That’s also the point of writing a sales letter to make people wanna buy your products. I think it’s quite inspiring to read sales letters mostly the ones who is working on you, even if you’re skeptical. I have seen lots of these pages, of course there have been good ones, but definitely many bad ones.

I actually got started thinking about this topic when I saw how this guy had hired (or wrote it itself) a man who really wrote a sales letter, after reading some of it, you really wanted to buy this product.

The problem is when you simply give away too much in the sales letter. Or maybe you give the buyer too much to expect from you and your product.

As when you see a commercial for McDonald’s, in those commercials the burger has a wonderful look, something you really wanna eat, but when you go to McDonald’s the burger doesn’t look that good as it did in television. So people who haven’t been to McDonald’s but have seen the commercial will initially get disappointed. Without a doubt.
The same goes on, on a sales page. If you get the customer to expect too much, then they’ll be disappointed in you, because they believe the product is so amazing.

So that should definitely be avoided. Because that’ll put the credibility of you on a test.
One thing you can do, is to give a free extra chapter (if ebook) or give away free video lessons. Just give them something extra, 3 days after they have purchased your product, if you give away 10 products, that would be too spammy. So only give away one (1) product for free, after those 3 days.
Then you maybe want to write 10 days after they have purchased the product, whether they liked it or not. I think it’s critical that you do that, because that shows that you really care about your product, and the customer

So you really do not want to give away too much of your product in the sales page, because you do not want people to get way too disappointed with your work.

Maybe you will sell more by lying, but in the long run, you will earn more money. Because if you lie then people will not buy from you again. But if they buy again you will make more money. Simple:

If you lie, you will get 130 customers. Whereas 10 people is going to buy your product next time.

130 x $47.97 = $6236.1

But then you launch a product three months later, your reputation is not going good, because you lied. So the outcome of the second launch has changed. You sell to only 20 customers – and the price is $19.97

20 x $19.97 = $399.4

That’s quite a big chance, to be honest. Remember this is pure examples. But if you chose not to lie, then your outcome would have been like this:

100 x $47.97 = $4797

And the second launch would be, even better because: it was a great product and your product launch strategies is improving + your networks has grown.

130 x $19.97 = $2596.1

Again it’s just examples, it’s kinda worst vs best case scenario, but still don’t lie, it’s a bad thing. It can ruin your reputation, credibility and so on!

Live show the 13th January – How to Gain Readers

I hope I will see you to the next live show, it’s the 13th of January 3 P.M EST. We are going to talk about ‘How to gain blog readers’ – in a very successful way. It’s a great way to network with me and other people who are stopping by.

Here’s the link to the live show – DaneBlogger’s Blogging Live Show