How to Keep Your Blog Posts Alive For Longer Than A Day

Posted by Mikkel Juhl on Feb 13, 2010 in Blog Marketing, Content Creation | 16 comments

I think lots of people want to make their blog posts be more popular over a longer time frame. They keep getting this feeling that they have to write every day, which they aren’t supposed to. Of course every day is good, if you can keep up with it, but if you can’t, then it isn’t cool. I think it is an extremely important thing to do. If you can make your posts more popular over a longer time frame, then you would be able to:

• Get more comments
• Get more page views
• Get a lower bounce rate

So this is definitely benefits that would help your blog grow, bigger community and so on. Can you see the benefit from having a post which is popular for a bigger time span. These aren’t the only benefits, not at all, though you can imagine what the benefits are.

Keep The Posts in Circulation

Some people doesn’t like this method, but I think it is great for three reasons.

It helps when you have a writer’s block, you will get some content and then be able to relax.
It will increase your Google Page Rank for that specific page (gets linked to, more etc.) Will gain more comments, overtime.

What Exactly Is Circulation?

It’s quite simple, it is when you have published a blog post, let’s say 5 months from now. It was a good post, which could get rewritten and get some new points.

I think that you should rewrite the whole post, instead of just editing it, if you do so this post would be much more unique and people who have followed your blog for over 5 months, would be able to recognize the post if it is the same post.

So you need to rewrite it, this wouldn’t help if you have the writer’s block, where you mind keep stopping you from writing, but if it is the kind of writer’s block where you can’t find a topic, this would be an ideal way to break the ice – or at least try to do so.

Edit the Posts

Edit your headlines, will work. Headlines is the key to a blog post, if the headlines is good, you shouldn’t fail, to get people to click on the link, from the front page to the posts page. I think this is important, if you make sure that you have a powerful headline. It matters!

Edit your opening lines, is the second thing that the reader gets to see, this really is where you need to impress the reader and make him/her read the whole post. It is like in a newspaper, I don’t know what you would call it, it is like a sub-header, it is what gets the person interested in your article.

Edit Your Formatting, is good. If you restructure a post just before publishing it. Make it scannable, readable. Just make it simpler in the formatting.

Writing New Fresh Content Which Gets Popular

Didn’t like the “circulation method?” On that occasion I have some other ways to write some posts that will be alive for more than one day.

Keep it simple, when you write something that is going to be popular for more than one single day, thereupon you have to make it simple. If it is simple then every single body and brain will understand it in this world. If they understands what you say, then of course.

Try to tell a story, this will only be a success if you are good at finding the relevancy of a story (if you are not, you should use this “method.”) But this will simply add some relation to the article and make it more personal, it just have to have a certain level of relevance.

Link to older posts, might help your older posts to get a bit more views. You should do that with a good anchor text and maintain the relevancy the link. You can easily do this and if you do it the right way people will click on it.

Short about how you can improve your blog post’s live, did this have an impact on your blog? I would love to know.